Mr. Mashup, Thomas Howe, Executes on His Passion

Jaduka.logo Thomas Howe has long been noted for his expertise in developing “Communications Enhanced Business Processes” (“CEBP”). Fundamentally this involves embedding communications facilitation into a legacy business process such as to reduce operating overheads and/or increase employee productivity. From many of the examples I have seen, I would call it eliminating the “intrinsically mundane” from any requirements for human intervention or participation at a given stage in a business process.

ThomasHowe.JadukaCEO.150px Enriched with his unique sense of humor Thomas has spent the past three years evangelizing CEBP through consulting contracts, speaking at seminars and forums and his personal weblog. Today, Jaduka, a provider of business process optimization through “blending real-time communications into critical workflows”, announced that Thomas has been appointed as CEO of Jaduka. Through this appointment Thomas gets to execute on his passion by seeing his vision implemented across a wide range of enterprises of all sizes.

In a Calliflower conference call this morning Thomas provided more details about where he sees Jaduka heading:

“My focus will be on helping our enterprise software partners and customers employ communications to improve efficiency, employee productivity and customer experience. With an API accessed by companies a million times daily and a platform with 1 billion user accounts, Jaduka is well positioned to serve both the $250 billion BPO and $350 billion Telco 2.0 marketplaces.”

  • Jaduka is focused on embedding voice into existing enterprise applications; they are NOT a provider of voice applications (see Voxeo for these)
  • the Jaduka API is already called upon over one million times per day demonstrating that it is a solid, tested, robust service
  • Jaduka has solved the problem of scalability; this is perhaps Jaduka’s leading differentiation from any competitors
  • Jaduka is looking to launch a new service that will make it radically easy to integrate voice into current enterprise applications
  • Jaduka focuses its marketing efforts on enterprise developers (and not telephony or voice developers); they look to partner opportunities with enterprise software vendors such as Oracle and SAP as well as system integrators.

Thomas was another of Andy Abramson’s “draft picks” for leading change in the conversation and communications space. From my own personal experience interacting with Thomas over the past eighteen months, Jaduka has a winner at the top who can now deliver cost savings and productivity enhancements to many, many enterprises in these economically challenging times.

  • Howe goes to Jaduka (
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About Jim Courtney

Bringing over thirty years' experience in the sales, marketing and management of cutting edge technology businesses.

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